Bright Plastics Brand Style Guide
The blocked, stylized B in our logo represents one of our custom plastic
injection molds.
The blocked, stylized B in our logo represents
one of our custom plastic injection molds.


ABOUT US
We want to protect our brand and make sure all representations throughout print and multi-media are consistent.

Bright Plastics Brand Style Guide

It's all about the brand.
Bright Plastics has purposely kept its guidelines short and sweet so that they may be easily followed by both internal and external users. We want to protect our brand and make sure all representations throughout print and multi-media are consistent. 

Our logo is our company's identifying design and mark used in literature, signage, our website, social media, product packaging and more.

Use the Bright Plastics logo in the following four-color configurations only:

    • Two colors – PMS (Pantone Matching System) 100% 199 red and 100% black

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    • Four colors (CMYK process) – The Bright Plastics red is built from: cyan – 0%; magenta – 100%; yellow – 62%; and black – 0%. The black is 100% black. No value of black (gray) may be used.

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    • One color – 100% black only

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    • White reverse – The logo may be used in all white against black, in other words, reversed out of a black or other dark-colored background.

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Here it comes – the exception to the rule.
The only exception to these four standard formats would be an application used for silk screening or embroidering apparel. Depending upon the base color, the logo elements may vary in color if necessary to display nicely on the fabric.

What about backgrounds?
It is acceptable to print the logo (in any of the four illustrated formats) on a variety of backgrounds (including a solid color, a screen or percentage that is less than 100% of a color, textured art, an illustration or a photograph) if the background is light enough in value, or provides enough contrast so that the logo is clearly defined. The logo must be reversed out of a background, rather than to overprint it, so that the logo colors are not contaminated by the background color(s).

Give us some space, please.

So that the logo remains clean and uncluttered and makes an impressive statement on its own, please leave clear space around the Bright Plastics logo on all four sides that equals half the height of the stylized B-mold*, indicated below by X. There should be no other graphic element, type or borders infringing that space.
Bright Plastics_Final space Guides
The Bright Plastics logo should be used in its entirety. Should there be an application where only the stylized B-mold is preferred for use, please contact the marketing department to provide details for consideration.

What font?

The font used in the logo is URW Imperial T.

Use Clarendon BT for the two taglines with descriptions which follow.

Trademark Symbols

Use our superscript TM with the Bright Plastics logo. Do not use the registered trademark ® with our logo as registration is pending.

Please use a superscript SM with the following taglines:
  • D2D – Design to DistributionSM and Design2DistributionSM are versions of our tagline/slogan which represent our full-service capabilities beginning with product design through manufacturing to distribution. When the tagline is used alone (and not part of body copy), Clarendon BT is the proper font.
  • Insight-full customer serviceSM is our tagline/slogan which promotes our strength in customer service by learning our customers' business, understanding their needs and providing attention to detail. When the tagline is used alone (and not part of body copy), please use Clarendon BT.

Please refrain.

A company other than Bright Plastics may not replicate or adopt (for its own use) any of Bright Plastics' trade dress including the logo, taglines, website design, other graphic designs, product renderings, designs and schematics, printed materials, published articles, facility signage or any other visual elements or written materials associated with Bright Plastics.


Contact Bright PlasticsThank you for respecting the Bright Plastics brand and helping us protect the integrity of our intellectual property. Should you have any questions about directions for use, please contact the Bright Plastics marketing team at marketing@brightplastics.com.


UL CERTIFIED | ISO 9001:2008 CERTIFIED | ISO 13485:2003 CERTIFIED

*Stylized B Mold – whatever do we mean? The blocked B at the left side of our logo which precedes the company name – Bright Plastics -- represents one of our custom plastic injection molds. It's a mold (synonymous with tool in our business) for molding, forming or creating – in this case – our logo B. But you knew that, right?

© 2017 Bright Plastics, All Rights Reserved.